However, directory submission is still a viable and worthwhile method to obtain traffic.
Directory submission is important for two reasons. The first one is for targeted traffic. Those queries to a directory are looking for a stated subject matter. By listing yourself in directories, you will open up one more possibility of generating traffic to your website. The second reason is for link popularity. The obtaining of links is what all website developers are trying to do. This is because of the algorithm that Google uses to determine which websites will make it to Googles front page.
It is important that you be on the first or second page, or your site will not be found for that keyword. Listing in directories is another source of links.
Directories are not a primary source of traffic. However, they are a great source of targeted traffic. As was stated above, directories are a combination of websites that are geared to a particular subject matter. They are the card catalogue in the library. Many searchers will still go to a directory to find links to the websites that fit the criteria they are targeting
Directory submission can become an art. There are too many directories available for you to submit your website to. How do you choose which one or combination of directories to sign up with? You do not want to waste your time with those directories that do not get any traffic, or are in a decline. You certainly cannot take their word for the amount of traffic they have flowing through their site.
The Alexa index is one method you can use to determine the popularity of the directories you are considering. However, this tool does have its limitations. You could also determine the directory strength through secondary references. Secondary references are the links to a directory that come from another source. They are not direct links, but do still find the directory. The sites position in Google is still another source of determining if you should use that directory.