The very first thing you should do is to make sure the title for each page is rich in keywords. This will help you to optimize on those keywords. Make sure you are using keywords that are possible to optimize on. The proper use of meta tags is an important thing to do. This should be a small description of your page. It should not be more than 180 characters. That is characters, not words. Only the first sixty characters will be visible on Google, but you can increase it a little to make it more descriptive. The search engines will read all of the characters and use this to help you to optimize on the keywords. The meta tag should contain many of the keywords you wish to promote.
You should make sure you place your keywords in the first paragraph of your article. The spiders that the search engines use will attach a higher importance to the similar keywords in the first paragraph that are also used in the title and the meta tag. Another strategy is to link your pages together using hyperlinks. You could show the reader that there is additional information on another page in your site. These hyperlinks help the search engines to attach importance to your pages.
Promote your site with video and audio content. You can place your video on YouTube and make mention of your site with the video. A strong, creative video will attract attention and probably be passed around. This will increase your chances of being noticed. Make sure the video is not spammy, so that it will be seen as a video worthy to be e-mailed to friends.
You should also make proper use of the other online strategies available such as link building, press releases, obtaining reciprocal links, and the use of social media to promote your site. With a little work on your part, you will be able to make these strategies work for you to optimize your keywords.